This policy was updated on 10th September 2018 to meet the requirements of the new EU General Data Protection Regulation (GDPR). The changes are to clarify and update how we process and protect your personal information. We reserve the right to change this policy at any time subject to further governed amendments. The latest version can be found at

To summarise, the update includes more detail on:

  • the information that we collect;
  • how and why we use this information, and how long we retain it for;
  • how we share your personal information with our sub-processors;
  • information on the cookies used by the website;
  • how we handle children’s personal information;
  • your rights to request a copy, to update or to delete your information; and
  • how to contact our privacy officer


Guilty Goat Ltd is dedicated to protecting the privacy rights of our users (“users” or “you”).  This Privacy Policy (the “Policy”) describes the ways we collect, store, use, and manage the information, including personal information, that you provide or we collect in connection with our websites, including  and (the “Sites”) or any Guilty Goat Ltd game provided on a mobile platform (for example, iOS and Android)(collectively, the “Service”).  Please note that the scope of this Policy is limited to information collected or received by Guilty Goat Ltd through your use of the Service.  Guilty Goat Ltd is not responsible for the actions of third party people or companies, the content of their sites, the use of information you provide to them, or any products or services they may offer.  Any link to those sites does not constitute our sponsorship of, or affiliation with, those people or companies.

By using the Service, you are expressing your agreement to this Policy and the processing of your data, including your personal information, in the manner provided in this Policy.  If you do not agree to these terms, please do not use the Service.

Guilty Goat Ltd lawfully processes personal data as a ‘Data Controller’ in accordance with the EU General Data Protection Regulation (GDPR) and other relevant legislation. This privacy statement discloses exactly what information we gather and how we use that information.


Who is Guilty Goat?

Guilty Goat Ltd is a UK based mobile game studio (company registration No: 9728814), providing games on Android and iOS mobile platforms and operating the and websites.


Information Collection and Use

We do not collect or store personal details from or within our website or our games. However, if you contact us directly for any reason, we may keep a copy of that correspondence for the purposes of dealing with your request. We will not use any of the information you provide for any other purpose and we will never share this with third parties without your consent or as described in the ‘Disclosure of your information’ section below.


Guilty Goat’s Sites

While you are browsing Guilty Goat Ltd’s Sites, your computer’s operating system, Internet Protocol (IP) address, access times, browser type and language and referring Web site addresses may be logged automatically.  We may use this information to monitor, develop and analyse use of the Service.


Social Media

Our website includes Social Media features, such as Facebook Like and Share buttons. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social Media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.


iOS and Android Platforms

When you use any of the Guilty Goat Ltd games or applications on a mobile platform, we may collect and record certain information such as your unique device ID (persistent / non-persistent), hardware specifications, the version of your operating system (“OS”), your device make and model, and your location (based on your Internet Protocol (“IP”) address).  This information is useful to us for troubleshooting and helps us understand usage trends.

We may collect your location based information for the purpose of providing you with the correct version of the application.  We will not share this information with any third party.  If you no longer wish to allow us to track or use this information, you may turn it off at the device level.  Please note, the application may not work properly if we are unable to tell where you are coming from (Country specific).


Game Data Collection

Whenever you play our games, we collect data about all of your interactions with the game.  This information may be associated with your player ID, IP address or device ID for the purpose of providing you our Services and improving them. We do not collect or have access to any personal information such as your name or email address.


Tracking Technologies

We and our marketing and outsourcing partners, affiliates, or analytics service providers use technologies such as cookies, beacons, scripts, and tags to identify a user’s computer/device and to “remember” things about your visit. You can disable cookies at any time, although you may not be able to access or use features of the Service. By continuing to browse our websites without disabling cookies in your browser you agree to the use of cookies on your device.


Mobile Analytics

We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your device. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. Personal information is not collected by our mobile analytics software.


Third Party Services

Our services may contain third party tracking tools from our service providers such as Google Analytics. Such third parties may use cookies, APIs, and SDKs in our services to enable them to collect and analyse user information on our behalf. The third parties may have access to information such as your device identifier, MAC address, IMEI, locale (specific location where a given language is spoken), geo-location information, and IP address for the purpose of providing their services under their respective privacy policies. Our privacy policy does not cover the use of tracking tools from third parties.  We do not have access or control over these third parties.


Ad Networks

We may feature advertising within our Service.  The advertisers may collect and use information about you, such as your Service session activity, device identifier, MAC address, IMEI, geo-location information and IP address.  They may use this information to provide advertisements of interest to you.

Our third party partners, and their privacy policies include:


Unity Ads:



In addition, you may see our games advertised in other services.  After clicking on one of these advertisements and installing our game, you will become a user of our Service.  In order to verify the installs, a device identifier may be shared with the advertiser.


Disclosure of your Information

Guilty Goat Ltd does not share your personal information except as approved by you or as described below:

  • We may release your information as permitted by law, such as to comply with a subpoena, or when we believe that release is appropriate to comply with the law; investigate fraud, respond to a government request, enforce or apply our rights; or protect the rights, property, or safety of us or our users, or others.  This includes exchanging information with other companies and organisations for fraud protection.
  • Guilty Goat Ltd may share your information in connection with any merger, sale of our assets, or a financing or acquisition of all or a portion of our business to another company.  You will be notified via email and/or notice on our site of any change in ownership or users of your personal information.
  • We may share aggregate or anonymous information about you with advertisers, publishers, business partners, sponsors, and other third parties.



Our Services do not collect or store personal information, however where you provide your personal information to us directly, we take reasonable measures to protect your information from unauthorised access or against loss, misuse or alteration by third parties.


Data Retention

We will retain your information for as long as needed to provide you the requested service or to deal with your enquiry.  If you wish to request that we no longer use your information to provide you services please contact our Privacy Officer using the details below.  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.



What is a Cookie?

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. These Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device, and can save data which remembers your preferences.

  • Persistent Cookies
    These cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
  • Session Cookies
    These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.


Cookies used by Guilty Goat Ltd

When you visit one of our Sites that uses cookies, a cookie notification banner will be displayed along the bottom of the browser window informing you of our use of cookies and allowing you to enable certain types of cookie. The cookie banner does not allow you to disable strictly necessary cookies as these are required for the website to function. If you disable these cookies via your browser settings please be aware that parts of the website will not function correctly.

Strictly necessary cookies, wordpress_*, wfwaf-authcookie-*, PHPSESSID, SESS, eucookielaw

Performance cookies

_ga, _gid, _gat, _gali, __utma,__utmb, __utmc, __utmz, km_ai, km_lv,

Targeting cookies


Social media cookies

__atuvc, __atuvs, __atssc, bku, loc, mus, na_id, na_tc, ouid, ssc, sshs, ssh, uid, uvc


Managing cookies

In addition to the cookie settings provided by the website, most modern browsers allow you to control the use of cookies from the settings menu and you can opt out directly with some service providers. For example, you can opt out of Google’s use of cookies by visiting Google’s Ads Settings.



For the purposes of this policy a child is an individual under the age of 16. Although our websites and games may be suitable for children we do not knowingly collect or solicit personal information from children.  If you are under 16, please do not send any information about yourself to us, including your name, address, telephone number, or email address.  In the event that we learn that we have collected personal information from a child, we will delete that information as quickly as possible.  If you believe that we might have any information from or about a child under the age of 16, please let us know via our Contact form.


Your Rights

You have a right to access and request a copy of your personal data, to object to or restrict the processing of your personal data and to request rectification or erasure of your personal data. If at any point you believe the information we hold about you is incorrect, please let us know and we will update our records.

If you have any questions about this privacy policy, the use of your personal information, or if you wish to request us to stop using your information in any way, please contact our Privacy Officer using the details below.

If you wish to raise a complaint on how we have handled your personal data, please contact our Privacy Officer using the details below. If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law, you can complain to the Information Commissioner’s Office.




Guilty Goat Ltd
Privacy Officer
D3 Yeoman Way
Yeoman Gate
West Sussex
BN13 3QZ